Author(s): Jesse Itzler
Entrepreneur Jesse Itzler will try almost anything. He brazenly pretended to be an established hip-hop artist to secure a meeting with a studio head-and it led to a record deal. He convinced a bunch successful business executives to invest in an unprecedented business plan- and it turned into Marquis Jet. He sincerely offered to run a 100-mile race in Spanx to get the attention of the beautiful founder of the company-and ended up marrying her. His life is about being bold and risky. And it's brought him plenty of rewards. So when Jesse felt himself drifting on autopilot, he hired a rather "unconventional" trainer to live with him for a month-an accomplished Navy SEAL widely considered to be "the toughest man on the planet"!"Living with a SEAL" is like a buddy movie if it starred the Fresh Prince of Bel-Air... and Rambo. Jesse is about as easy-going as you can get. SEAL is..."not. "He even shows up at Jesse's apartment with an inflatable raft "just in case" the Itzler family ever has to escape Manhattan by crossing the Hudson River. Jesse and SEAL's escapades soon produce a great friendship, and by the time SEAL leaves, Jesse is in the best shape of his life, but he gains much more than muscle. At turns hilarious and inspiring, "Living with a SEAL" ultimately shows you the benefits of stepping out of your comfort zone.
Jesse Itzler eats only fruit 'til noon, loves Run-D.M.C., and enjoys living life "out of the box." He cofounded Marquis Jet, the worlds largest prepaid private jet prepaid flight card company which he and his partner sold to Berkshire Harhaway/NetJets. Jesse then helped pioneer the coconut water craze with Zico coconut water, which was acquired by The Coca-Cola Company. He is a former rapper on MTV and he produced both the NBA's Emmy Award-winning "I Love This Game" music campaign and the popular New York Knicks anthem "Go NY Go." When he is not running ultra marathons, eating vegan food or being a dad to his three kids, Jesse can be found at the NBA's Atlanta Hawks games, where he is an owner of the team. He is married to Spanx founder Sara Blakely.