Blog Schmog: The Truth About What Blogs Can (And Can't) Do For Your Business

Author: Robert W. Bly

Stock information

General Fields

Price : 28.99 AUD
ISBN : 9780785215769
Publisher : Thomas Nelson Publishers
Imprint : Nelson Business an imprint of Thomas Nelson Publishers
Contained items :
Weight (g) : 0.358
Publication date : April 2007
Produced in : United States
RRP : 28.99
Availability date :
Out of print date :
Agency :
Product Type : books

Special Fields

color :
size :
Author : Robert W. Bly
Series :
Bind : Hardback
Edition :
Illustrator :
Language :
Dewey classification : 659.2
Reading Level :
Library of Con LOCSH :
Pages : 256
BIC subject :
Illustrations : illustrations
Colour :
Session :
Deck :
Store Notes :
Translator :
Signed :

9780785215769

Description

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.

Author description

Robert W. Bly has more than twenty-five years experience as a copywriter specialising in direct marketing. His clients include IBM, Lucent Technologies, Nortel Networks, and Sony. He has won numerous marketing awards and is the author of more than sixty books.

MATILDA BOOKSHOP 1/8 Mt Barker Rd Stirling 5152 | Phone 08 8339 3931

books@matildabookshop.com.au | Terms & Conditions | ABN: 18 171 315 511