Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business

Author(s): Robert W. Bly

Current Affairs

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.


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Robert W. Bly has more than twenty-five years experience as a copywriter specialising in direct marketing. His clients include IBM, Lucent Technologies, Nortel Networks, and Sony. He has won numerous marketing awards and is the author of more than sixty books.

General Fields

  • : 9780785215769
  • : Thomas Nelson Publishers
  • : Nelson Business an imprint of Thomas Nelson Publishers
  • : April 2007
  • : 229mm X 152mm X 24mm
  • : United States
  • : books

Special Fields

  • : illustrations
  • : 256
  • : 659.2
  • : Hardback
  • : Robert W. Bly