* Print interview or extract to feature in major national magazine * Major interview or feature on national television * High profile media launch to be held at The Australian Ballet School * Interviews on national ABC radio * Review coverage in national broadsheet newspapers such as the Australian, Age and Sydney Morning Herald * Review coverage in arts and culture magazines such as Limelight * Features in arts pages of major national newspapers * Large scale print and online cross-promotions with the Australian Ballet * Print and online advertising with the Australian Dance Magazine * Advertisements in literary and current affairs publications such as Griffith REVIEW, ABR and the Monthly, and on their associated websites * Promotions and giveaways with targeted subscriber groups, including arts lovers such as Limelight, Sydney Opera House and Victorian and NSW Australian Ballet Societies * Significant budget for bookseller catalogues * Banner advertising on bookseller websites * Feature title in Text newsletters and website * Major social media campaign including paid advertising on Facebook targeting ballet lovers * Promotions through Text's newsletter, including the chance to win tickets to the ballet

Michelle Potter is a dance writer, historian and curator with a doctorate in Art History and Dance History from the Australian National University. She is the recipient of two Australian Dance Awards: Services to Dance in 2003 and Outstanding Achievement in Dance on Film in 2001. michellepotter.org Graeme Murphy AO, a student of Dame Margaret Scott, has been at the forefront of Australian and international dance as a choreographer and director for nearly four decades.