How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables

Jenni Romaniuk, Byron Sharp

Following the success of international bestseller How Brands Grow: what marketer's don't know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand perf...